It's no secret; I hate the steaming pile that is Kotaku. And so it's only appropriate that my first post should be about them, as their garish logo is pictured right next to the entry of shit in the (admittedly twisted) encyclopedia of my mind.
I present to you exhibit A (I can already see we're going to run out of letters, fast); Their shitty video player. One would think that a blog, the poster-child of Web 2.0, would embrace new technologies such as embedded flash videos and take full advantage of the features they offer. Such as, oh I don't know, embedded playback maybe. It's right there in the name; Embedded.
But this is clearly too much to ask in terms of usability for Kotaku, they present the reader with a play button and other controls in the bottom of the frame, something which clearly shows that by golly this right here be one of them newfangled interwebs videos. And if you hover your mouse over the frame, another friendly play button presents itself, which one of course could make the mistake of assuming would actually play the damn video. But no, unlike pretty much every video hosting site, something which looks like an embedded video is in fact not. It is instead a link that takes you to the relevant posts dedicated .html page. There is no way to play the apparently embedded video apart from, uh, not.
Awesome. For every reader of theirs that reads the front page and wants to watch a single video, they have now successfully doubled the amount of ad-hits, for no apparent usability or convenience to the reader. Do they expect people to watch videos in one window while still continue reading their front page in another? And if you for some sadistic reason want to expose yourself to more than one of their guaranteed content-less and inane videos, you now triple their amount of hits (and so on).
Great job Kotaku, you're at the forefront of shitty ad-hits-milking tactics, and stand as an example for blogs everywhere. I salute you!